In order to create a more recognisable identity for UKCBC college, the marketing department decided to re font all UKCBC booklets as the all brand identity in order to avoid as much as possible to use image from adobe stock.

The first idea was to avoid to use pictures , because we do not have a professional photographer to provide us good quality images for the College.I have decided first to completely avoid all type of pixel images but, on reflection, completely avoid one type of support was a bad idea and making my work as designer a bit complicated.

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UKCBC College offers 5 different main courses, HND in Computing, HND in Business, HND in Health & Social Care, HND in Travel & Tourism and AAT courses for accounting. Since 2017 UKCBC also offer a new Top-Up Degree course in partnership with Bath Spa University.

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Below, my research for covers,

I decided to play with vectors design and pictogram, I will use pictures inside the booklet to bring a more emotional aspect. I played with the U of UKCBC logo to create a sort of pattern which will remains the brand and create a strong and very recognisable identity. Also, having 6 different booklets allowed me to play more to create different covers, I decided to use pictogram to illustrate each course, creating elegant shapes to keep a "corporate" and serious identity.